Problem: Budd's Auto has been in business for over 20 years and ranks well in organic search for terms related to a number of common automotive maintenance services, such as tune-ups and tire rotations. Budd's competitors don't generally woo customers for these low-margin services, but Budd views them as "gateways" to long-term customer relationships and wants to prioritize winning those jobs.
Solution: Budd's agency partner who white-labels Switchbird setup a text funnel and click-to-text Web widget on Budd's website, which gets significant organic traffic. The widget engages visitors in a "chat" that goes straight to text, where the funnel takes over. The automation identifies new leads interested in the "gateway" services Budd provides and moves them to the front of the line for staff response and booking.
Budd's triggers follow-up messaging to go out to each of these new customers some time after each new job is complete, starting a process of long-term relationship-building.