Problem: A young lawyer is starting his own firm to offer legal services locally in a few practice areas. There's a growing contingent of affluent millennial residents settling in the area, and the lawyer wants to differentiate himself by being tech-forward, friendly and accessible... even hip!
Solution: When networking, on his website, and in PPC ads, the lawyer invites locals with legal needs to "text me anytime." Switchbird handles all text conversations, ensuring that contacts are opted-in and always receive a friendly, colorful response.
To reduce inefficiency, checklists for new clients are sent automatically via text depending on the need. The lawyer knows that his target clientele values transparency, and he doesn't want to waste time on those who are unwilling to pay, so he uses the opportunity in one-on-one text to be clear about his fees :)